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Do I need to use ad or #ad on my post?

Social Tip posts should contain ‘Ad’. ​If possible please amend your post to include 'Ad' and please ensure you include this going forward on your social tip posts.

Updated this week

Social Tip is doing something completely new. We exist so far outside the traditional influencer model that the standard rules don’t really fit what we do. But with some rule changes coming up and our US launch on the horizon, we’ve decided to start using Ad on all Social Tip posts.

You’ll still reference @wearesocialtip and the brand’s handle, too.

The use of ‘Ad’ isn’t perfect, but it’s what the authorities generally prefer here. This is a small change for us, but it shows the world how transparent and future-proof our community is.

All Social Tip posts should include 'ad', we implemented this change on the 05/09/2025.

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